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Month of the Potato
Design & Copywriting
Point of sale marketing for Luksusowa, a potato based vodka brand that was looking to gain traction and help customers make the connection between potatoes an quality vodka.
Concept Exploration
The brand team was seeking a fun memorable campaign that would motivate first time buyers to try a potato based vodka. Concepts we presented under three categories: potatoes as the perfect holiday sharable, potatoes the hero of every meal, and the "iconic potato".
Final Execution
The final design stemmed from the "iconic potato" concept and paired a clean, minimal design approach with punchy, playful copy to clearly communicate that this vodka is potato based.
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